SPC ready for labels

By Country News on November 28, 2017
  • SPC ready for labels

    Aussie, Aussie, Aussie . . . Federal Member for Murray Damian Drum, SPC supply chain commercial manager David Frizzell and Federal Agriculture and Water Resources Assistant Minister Luke Hartsuyker inspect new product labels at SPC last week.

The clock might be ticking on the deadline for Australia’s new Country of Origin labelling laws, but SPC says it is more than ready for the changes.

Businesses were given two years to adapt to the new laws, which will increase requirements for transparency on just how much of the food we buy is really Aussie made.

On a tour of Shepparton’s SPC manufacturing facility last week, supply chain commercial manager David Frizzell said the company was embracing the change.

‘‘SPC have been involved right from the outset,’’ Mr Frizzell said.

‘‘We intend to have every product ready by the July launch date next year.’’

Despite the costs on the business in adapting to the new rules, he anticipated it would pay off in the long run as shoppers embrace products that use Aussie produce.

The changes were first introduced in July 2016, but businesses were given two years to get their product lines up to scratch for the July 2018 launch.

For SPC this meant rebranding and redesigns of products so that outer labelling will show just how much of the produce is really Australian grown.

Federal Member for Murray Damian Drum said the new rules would make it harder for some processors that were not true blue when it came to their food.

‘‘There are those that have been trying to game the system by having a bit of Australian syrup amongst overseas fruit and will be caught out on this,’’ Mr Drum said.

But for Australian processors like SPC that source its produce from local farmers, Mr Drum anticipated it would be good news.

‘‘Seventy-five per cent of Australians have said they find current food labelling laws confusing,’’ he said.

‘‘It is going to be very simple for Australians to at a glance see what proportion of the ingredients are made in Australia.’’

Newly branded SPC content was on display at last week’s tour, and it will eventually be available on all its products.

The familiar kangaroo in the triangle will remain, but the new labels will include a bar chart to show just how much of the product is Australian grown.

—Barclay White

By Country News on November 28, 2017

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